Major Marketing Campaigns Annual 1 Gale Cengage Learning

ISBN: 9780787630430

Published: December 1st 1998

Hardcover

525 pages


Description

Major Marketing Campaigns Annual 1  by  Gale Cengage Learning

Major Marketing Campaigns Annual 1 by Gale Cengage Learning
December 1st 1998 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 525 pages | ISBN: 9780787630430 | 6.30 Mb

Major Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year. Entry articles, averaging 4,000 words in length, look at the advertising campaigns or market initiatives historical context, target market,MoreMajor Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year. Entry articles, averaging 4,000 words in length, look at the advertising campaigns or market initiatives historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign -- what worked, what didnt and why.

The entry ends with further information for researchers -- references to competitors and annotated citations to relevant campaigns and periodical articles.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Major Marketing Campaigns Annual 1":


b2bspoint.eu

©2009-2015 | DMCA | Contact us