Marketing for Scientists: How to Shine in Tough Times Marc J. Kuchner

ISBN:

Published:

Kindle Edition

248 pages


Description

Marketing for Scientists: How to Shine in Tough Times  by  Marc J. Kuchner

Marketing for Scientists: How to Shine in Tough Times by Marc J. Kuchner
| Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 248 pages | ISBN: | 4.74 Mb

Its a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, thisMoreIts a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether.

But according to Marc Kuchner, this antiscience climate doesnt have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.Like any good scientist, Kuchner bases his conclusions on years of study and experimentation.

In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Marketing for Scientists: How to Shine in Tough Times":


b2bspoint.eu

©2009-2015 | DMCA | Contact us